Mavic: Professionals on 2011 Wheel-Tyre System

February 2011

Professionals on 2011 Wheel-Tyre Systems                                                     
Garmin-Cervélo and Liquigas-Cannondale with Mavic

For the 2011 race season, professional road teams Garmin-Cervélo and Liquigas-Cannondale will ride the 2011 Wheel-Tyre Systems. Mavic’s product development with these top level teams provides so much added performance that their choice was obvious. And Cameron Meyer (AUS-Garmin-Cervélo) signals a great start to the year by winning the first major race of the season, the Tour Down Under, riding this new Mavic Wheel-Tyre System combination.

Teams/Athletes page

2011 shorts integrate new Inserts 
Elevated performance from the latest short inserts

All new 2011 Spring/Summer apparel is now in-stock and available. This season brings a new level of comfort and performance with a new range of chamois pads in the shorts. The  Ergo Ride approach, focused on ergonomic and technical aspects of the fabrics, brings riders progressive cushioning with 3 different foam densities, up to 6 different thicknesses, and a high level of performance.

More on tech, click here

SR wheel models in 2011                                                
High in technology, high in value

In the 2011 range, the high value Cosmic Carbone SR and Ksyrium SR models deserve careful consideration. The performance level of these very responsive wheels will satisfy both the high speed maniacs and the climbers. And as Tour Magazine Germany wrote concerning the CC SR: excellent aerodynamics with clincher tyre compatibility fully adapted for everyday use.

Cosmic Carbone SR page

Ksyrium SR page

Creation of a new Mavic Service Center 
More service for our customers

We are pleased to annouce the creation of the 17th Mavic Service Center, which will cover both Danish and Swedish markets. Based in Denmark, in our local distributor facility, Bike Toyz, this new MSC will be managed by Morten Therkildsen. We wish Morten success.